When you look at the future of real estate, look to Utah’s Michael Perry. He heads the Perry Group, a 52-agent team in Salt Lake City he co-founded, completing $22 million in sales volume on 52 transactions in 2020.
Perry is not one to stand by and wait for things to happen — he makes things happen. So when he realized his affiliation with Keller Williams was holding back his team, he turned to eXp.
“We saw an enormous opportunity to bring eXp Realty quite a presence in the state of Utah. Our mission has always been to partner with companies who are pushing the boundaries in anything and everything real estate-related,” said Perry who cited eXp’s technology, training and financial rewards as the incentives to join.
Perry chose real estate when his college football career suddenly halted due to a knee injury. Since school was “never his jam,” he turned to his father’s profession — real estate. The two are now working together at the Perry Group where his dad, Jack, and friend Mason Conley started the robust brokerage.
“We’re loving it,” said Michael. “It’s a really cool relationship to have raw emotion with your dad — even if you disagree and even if you’re working through the same goal. Our personalities are wildly different, but our ultimate mission is to protect the culture and to scale nationally.”
Learn more about Michael Perry:
Years in real estate: 2017
Gross sales and transactions in 2020: $22 million on 52 transactions
Brokerage history (in order of most recent to oldest):
- eXp Realty (2021-current)
- Keller Williams (2017-2021)
Main territory: Salt Lake City
Main focus: Luxury, single-family investments, restorations
Number of people on team: 52 agents.
Accolades, accomplishments & awards:
- Recognized as the top team in the state of Utah. (SLC FINEST)
- Finished the top team in Utah for sales volume (Keller Williams)
- Keller Williams’ 14th top-rated team in the country
- 3x Top 500 recipient (SLC BOARD)
- 2018 Rookie of the Year (Keller Williams)
- Most closings by any team in the state of Utah (Zillow)
- 1,500 team reviews (Zillow)
When and why did you join eXp?
“Joined March 2021. For two years I was searching for a brokerage that provided elite opportunity to our agents. Training, recruiting, rewarding our agents for the work they put in. We saw an enormous opportunity to bring eXp Realty quite a presence in the state of Utah. Our mission has always been to partner with companies who are pushing the boundaries in anything and everything real estate-related.”
What makes eXp special to you?
“eXp is special to us on so many levels. We are able to connect with movers and shakers from all over the world, and we are able to grow our organization on an international platform.”
What is one thing about eXp that surprised you?
“The opportunity to get an enormous amount of revenue share by recruiting to a company we are passionate about.”
Have you had any experience or success with eXp’s global revenue share and commercial businesses?
“I think it’s amazing. That was single-handedly the biggest reason we switched. Very few companies heavily reward the agent or employee for bringing success to the organization. eXp does that, we are very thrilled and actively working on it.”
Best tip to share with other agents:
“Constantly be a step ahead of the consumer. Remember that it’s critical that the focus is on the “why” of the consumer. It’s vital that you know the data behind the changing market.”
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