Where do enterprising entrepreneurs turn when defining themselves as a “real estate agent” just doesn’t cut it?
Let’s take Katherine Friedman as an example. She is a hotelier, a Realtor and an entrepreneur based in New York City who made the move this April to eXp Realty.
“I noticed right away that eXp is attracting agents and leaders who are extremely open-minded and entrepreneurial. I own a travel agency that I have been growing alongside my real estate business. Networking with eXp agents is already providing me tremendous value,’’ Katherine said.
“The agents here are not doing business as usual. They are looking for unique and creative ways to grow. That is so refreshing and something I value.’’
The Brave New World of Real Estate Is at eXp
Katherine’s story is like that of the most creative and entrepreneurial agents who have made the switch to eXp, which is now home to more than 88,000 real estate agents. The common theme: They wanted to align with a brokerage that provides the same kind of dynamic synergy they’ve used to build their own careers.
For Katherine, it started at Marriott International where she held a variety of sales positions. As a senior account executive, she managed a $40 million dollar account portfolio and represented Marriott and Starwood brands worldwide prior to leaving in 2019. She then added real estate sales to her resume and started at Highline Residential as a team leader and transitioned to Brown Harris Stevens in the summer of 2020 to grow her sales business. That coincided with the start of her travel business in 2019, Habitats by Kat, a platform that allows anyone to earn passive income through travel bookings.
At the start of 2021, she joined forces with Propertyhero.ai, which provides inventory tracking, asset and maintenance management software for real estate investors, short-term rental properties, and homeowners. The software can also be used in hotels, churches, and gyms.
After 10 years in the hotel industry and 5 years in the real estate industry, she looks forward to showing property owners and investors how to better manage their assets and daily maintenance tasks through easy-to-use software. It’s no wonder Katherine was wowed by eXp’s virtual brokerage and arsenal of technology and tools.
Instant Access to Support and Cutting-Edge Technology
Katherine is impressed with eXp’s turn-key platform that allows agents to access everything they need within minutes. The days of emailing marketing departments to request postcards, presentations and email templates is long gone.
“Technology has become so advanced that agents can create all marketing materials within minutes and with just a few clicks. Also, now that I am in the eXp World, I see how I can scale my own business and grow my community.
“The company was built for independent-minded Realtors and business owners. If you plug into everything offered at eXp, you can easily build your own brand with the infrastructure provided. As someone looking to build a community-based group of Realtors, I clearly see a path forward!’’
More About Katherine Friedman
When and why did you join eXp?
“I moved to eXp April 2023 and joined for a variety of reasons. The market in NYC is extremely competitive and sales cycles are entirely different when compared to other markets across the country. As my business started to take off, I faced various obstacles that limited my ability to scale: A lack of technology, a lack of turn-key marketing solutions and a commission structure that did not allow me to reinvest back into my business. Everywhere I turned, it seemed like an uphill battle to launch marketing campaigns, organize my clients, deals and follow up while earning enough to invest back into my business and recruit other talented agents to work alongside me.”
Who introduced you?
“When I connected with (eXp Realty agent) Cari Briner, she helped me understand the technology, marketing platform and commission model. I realized what an innovative and forward-thinking company eXp is. Cari said, ‘Once you see the potential at eXp, it’s very hard to un-see.’ She was right, and this is coming from a 150-year-old legacy brokerage in NYC to join eXp Realty. It was a big move, and I couldn’t feel more confident about my decision.”
Do you specialize in certain types of real estate?
“I specialize in multifamily and condo/co-op sales in NYC. I also support investors in acquiring new properties and managing their rental vacancies. Outside of these deal types, my key differentiator is the true hospitality and service I provide when advising a client. I do a majority of my business in Upper Manhattan and the following areas in Brooklyn: Williamsburg, Park Slope and Prospect Park South.”
Brokerage history:
- eXp Realty (April 2023 – present)
- Brown Harris Stevens (July 2020 – April 2023)
- Highline Residential, Team Leader (June 2019 – July 2020)
Key Stats:
- Production in 2020/2021: $10,819,684.30 closed sales on 13 units.
- Production in 2022: $9,563,601.00 closed sales on 12 units.
- Rising Star Award in 2021 at Brown Harris Stevens
- Owns a licensed travel agency and loves exploring different cultures worldwide.
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