Merchant Recognized for Driving Agent Enablement and Growth
eXp Realty’s marketing landscape has been transformed over the past year and the person at the helm is Carolyn Merchant, eXp’s Chief Marketing Officer (CMO). For her work in elevating eXp’s brand, she has been named a 2023 HW Marketing Leader by HousingWire.
Carolyn joined eXp Realty in 2022 as the Vice President of Brand & Communications and quickly demonstrated her prowess in driving business growth through strategic marketing initiatives. Her exceptional talents and relentless dedication to elevating the brand’s presence led to her promotion to CMO in April 2023.
As the CMO, Carolyn spearheads the next evolution of eXp Realty’s brand and marketing strategies. With a core focus on agent enablement and growth, she brings her invaluable expertise to empower agents and solidify eXp Realty’s position as a leader in the real estate industry.
The 2023 HW Marketing Leader Award recognizes the housing economy’s most creative and influential marketing minds. They are selected by HousingWire’s Selection Committee based on their professional achievements within their organizations, contributions to the overall housing economy, client impact and personal success over the course of their careers.
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