It doesn’t matter if you are a brand-new real estate agent or one of the industry’s top producers. The brokerage and team that surround you make a huge difference in everything you do.
No wonder Denise Fernandes is so thrilled to be back on top of her real estate game. The Palm Coast, Florida-based agent joined eXp in 2022, netting $2.6 million on 19 transactions last year.
eXp’s Traci Gagnon Jumpstarts Denise’s Career
Denise said goodbye to a house-cleaning business and embraced the world-wide network and massive lead-generation tools that eXp Realty offers. That’s because the stars aligned for Denise: One of her clients turned out to be renowned eXp agent and influencer, Traci Gagnon.
Traci and her storehouse of motivational techniques were exactly what Denise needed after a very disappointing start in real estate.
“In 2008, I had a really bad experience. A broker came and opened up a brokerage in Palm Coast, Florida, and every time I had a question, he would reply to me with ‘Figure it out, you’re a businesswoman.’ Shortly after 6 months, the broker left the business without a word; leaving the lease unpaid, and the phone unanswered. From that moment I told myself that I would not continue my passion for real estate,’’ Denise said.
Denise Feared She Was Destined to a Life of Cleaning Houses
Instead, Denise turned to a house-cleaning business for income.
“I thought being a house cleaner was all that was for me,’’ she said, until Traci jumpstarted Denise’s love of real estate sales once again. As one of Denise’s clients, Traci was able to give Denise a first-hand tutorial on all of eXp’s tools and lead-generation strategies.
“I was immediately fascinated once again. I even read her book ‘Millionaire Mindset’ and knew that it was time for me to get back to what I loved,’’ she said.
Now in her second year, Denise led the way for her husband to join eXp, too. Together they run a five-person team and eagerly participate in eXp’s virtual brokerage, bringing a multilingual ability to help buyers and sellers thanks to her fluency in Portuguese, Spanish. She also trains real estate agents in leveraging social media platforms for new business leads and running successful businesses.
Learn More About Denise Fernandes:
Gross sales and transactions in 2022:
$2.6 million on 19 transactions.
Brokerage history:
- eXp Realty (Feb 2022 – current)
- Keller Williams (2008)
What makes eXp special to you?
“The collaboration and the continued professional development through “The World” has been special to me.”
What kind of collaboration have you experienced at eXp?
“I was truly surprised that I would have the opportunity to collaborate with Traci Gagnon as one of my mentors through eXp. Mr. and Mrs. Gagnon were able to teach me many things such as agent attraction, collaboration, communication, and being able to be successful without being in an office.”
Best tip to share with other agents:
“I highly recommend that other agents continue to guide our first-time homebuyers, as well as continue to grow their professional development, network through eXp, and even learn the specific marketing strategy to list a house.”
10 Fun Things About Denise Fernandes
What is your idea of perfect happiness?
Going to visit my mom in Brazil.
Who is the person you most admire?
I admire (eXp World Holdings founder, CEO and Chairman) Glenn Sanford because he created a company that supports and cares for each agent.
One thing you can’t live without?
Coffee.
One trait that has led to your success?
Having a drive to learn something new each day.
What celebrity would play you in a movie or TV show?
Jennifer Lopez.
Pet peeve?
People being late to an appointment, dinner, etc.
Little known fact about yourself?
At 12 years old I worked in an ice cream shop.
Song you are never tired of?
“Amigo,” by Romeo Santos.
Favorite meal?
Brazilian barbeque.
Your epitaph will say:
Either you run the day or the day runs you.
__________
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