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Tristan Ahumada
Tristan Ahumada

Tristan Ahumada is a multi-talented content impresario. Not only did he start a wildly popular Facebook Group, “Lab Coat Agents” which now numbers more than 155,000 members, but he also publishes several newsletters, the weekly “Brilliant Thoughts” podcast for SUCCESS Enterprises, his own personal podcast “Brilliant Tribe,” has a real estate coaching and consulting business, runs a real estate team and is part-owner in several tech companies. And now he is CMO of SUCCESS Enterprises.

But the brilliance of Tristan is that on top of all of his successes and activities, he makes you feel like you’re the most important person in the world. How does he balance all of those demands, plus be the nicest, most present and accomplished person in the room?

“At the end of day, it’s how you treat people,” said Tristan. “I do my best to lead with kindness. So defining myself, I look inward and say, “Was I a good example today? Did I treat people well today? Because that defines who I am.”

To hear Tristan explain a bit about his journey and new position, watch and listen to this 7-minute video:

Quick facts about Tristan Ahumada:

  • Married for 20+ years (Janice), two children (Aliyah 15, Ansen 11)
  • Has a college degree in history
  • Accepted into law school
  • Became a real estate agent in 2004
  • Started “Brilliant Tribe” newsletter in December 2019, which now has 110,000 subscribers
  • Member of Facebook/Instagram Real Estate Advisory Board
  • Top 1% in production worldwide for Keller Williams (2021) 
  • Hosts twice-weekly podcast, “Brilliant Thoughts”
  • And, yes, he plays Fortnite… 

Tristan understands the importance of modernizing the SUCCESS magazine brand, which is 125 years old – a legacy that deserves deep respect while making it a viable and sought-after brand for many more years to come. In that vein, he is focusing on redesigning the website, enhancing the stable of podcasts, adding YouTube and TikTok social media channels and making sure the experience through SUCCESS magazine goes beyond the physical pages and into a digital footprint as well.

“Making the complicated look simple and beautiful is a combination of years of knowledge applied over a consistent period of time,” said Tristan. “I’m excited to be part of a team that is bringing life back into a brand that has a history of making people better.”

Connect With Tristan on Social Media:

Instagram: @tristan.ahumada/

YouTube: @TristanAhumada


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