The eXcel Initiative is a series of classes launched in response to market conditions due to the coronavirus and it has been an overwhelming success. eXp University Content Director Judy Slack shared some of the top takeaways on how to react to current conditions as taught by eXp’s top agents.
“Re-do your 2020 business plan. You created it when the world was very different. Update all of your presentation materials. Then, create and stick to a daily plan.”
— Kyle Handy, San Antonio
“Set the expectation with sellers that the market could change in a week’s time due to current events. Make certain they understand that there are no guarantees. Lose your expectations of others and you will lose most of your disappointments in life.”
— Mitch Ribak, Cocoa Beach, FL
“Analyze expenses and cut or reduce them quickly: Defer rent, reduce staff, increase effort on existing leads rather than buying more. Do more digitally rather than printing.”
— Kevin Kauffman & Fred Weaver, Scottsdale, AZ
“Investors love the types of opportunities being created today. Keep tabs of what they are saying. Get exposure within investor groups on Facebook.”
— Micah Mruwat, Oklahoma City, OK
“Demonstrate that you’re still working during COVID-19. Create a free business profile for yourself on Google (business.google.com). Add photos of yourself out working in the area, and supporting local restaurants. Download the “My Business” app from Google so you can load information and photos immediately.”
— Jeff Sibbach & Phil Sexton, Scottsdale, AZ
“Consider doing a market update today to keep everyone in your database educated rather than relying on speculation of how COVID-19 is impacting real estate values.”
— Michael Reese, Frisco, TX
“Take advantage of technology to highlight properties. Create virtual tours. Use your phone. Walk through each room giving a brief description of each property. Move slowly. Challenge viewers to find specific items to get them to view each room. Partner with other eXp agents to highlight their listings. Take buyers on virtual tours of properties with FaceTime. Do virtual open houses through Facebook Live. Write up offers “subject to viewing the property.” Don’t wait til things get better.”
— Bryan & Colleen Souza, Fresno, CA
“What’s going on now is an “event.” We can’t get caught in the notion that this is all there is. A year or two from now, we will look back on this as an event because we’ll be in a different time, a different situation.”
— Knolly Williams, Austin, TX
“Produce valuable content that’s relevant to your community. Post it on Facebook and Instagram. When people like it, they’ll engage and share. Have a universal call to action that drives people into your sales process.”
— Jay Kinder, Oklahoma City, OK
“Start sharing three properties a day onto your business and personal Facebook pages. Mark it as “Courtesy of (listing agent).”
— Genny Williams, Birmingham, AL
