Agent Careers
michelle rinaldi exp realty

Over the years, Michelle Rinaldi said each brokerage she worked at lacked the oomph she desired. She couldn’t quite put her finger on what was missing. She dreaded the monthly sales meetings — although the free breakfast and bacon were amazing — but the chit-chat filled with complaints? Not her thing.

It wasn’t until a conversation with eXp Realty agent Tom Truong that Rinaldi was filled with hope and got a twinkle back in her eye, as she calls it. 

“For the first time in a long time I was excited about real estate,” said Rinaldi. “eXp Realty not only checked all my boxes but some I didn’t even know I wanted.”

Michelle Rinaldi with daughter Maya (3), Ella (12) and husband Paul.

Now, she is crushing the sales in her territory of Singer Island, Florida, and will soon become a two-time ICON Agent with eXp. Here’s a snapshot of Rinaldi’s new real estate life with eXp:

Years in real estate: Since 2012.

Gross sales and transactions in 2019: $15 million on 34 transactions.

Accolades, accomplishments & awards: ICON Agent in 2019 and on track for 2020.

Brokerage history:

  • eXp Realty (2018-current)
  • Lang Realty (2018)
  • Continental Properties (2015-2018)
  • Waterfront Properties (2013-2015)
  • The Keyes Company (2012-2013)

Main territory: Singer Island, Florida (near West Palm Beach)

Main focus: Condos – I am a Certified Condo Specialist ® 

Reasons for joining eXp Realty:

“Before I joined eXp, I was a real estate agent churning out transactions over and over and over.  With eXp I have been given opportunities I didn’t know I had. I finished my first book geared to helping sellers and listing agents. I teach a class in eXp World on condos and how agents can increase their revenue by adding this niche to their business. I also mentor new agents at eXp, which is one of the most rewarding things someone can do. I believe in helping others and at eXp this is a common belief. eXp agents work collaboratively and share knowledge; this cannot be said for any other brokerage I have encountered.”    

What makes eXp special to you?

“I feel like I finally found a brokerage I fit in with personally and professionally.” 

What is one thing about eXp you didn’t realize?

“The collaboration between agents and their willingness to help one another. This is not common to find in any industry let alone real estate.”

Best tip to share with other agents:

“Figure out what sets you apart from other people and cultivate a brand around it.  It is so important for agents to stand out from the sea of agents out there. Then choose a niche to specialize in. My niche is the condo market, I am a Certified Condo Specialist ® so when buyers and sellers think ‘condo,’ they think Michelle. I can sell single-family homes and investment properties as well, BUT I have a specialty that gives me an edge over the average agent. Don’t be a jack of all trades, master of none.”

10 Fun Things About Michelle Rinaldi

What is your idea of perfect happiness?

Being on the beach with a margarita and some chips and salsa.

If you could add a tattoo, what would it be?

An arrow tattoo on my left inner wrist. 

One thing you can’t live without?

My Buxom Lip Gloss.

One trait that has led to your success?

I can keep a deal together no matter what. 

What celebrity would play you in a movie or TV show?

Lucille Ball.

Pet peeve?

My husband used to keep a list but ran out of storage space on his phone. But I do hate when things aren’t symmetrical. 

Little known fact about yourself?

I am extremely sensitive but hide it very well. 

Song you never tire of?

“High Hopes” by Panic! At The Disco.

Favorite meal?


Your epitaph will say:

It is better to be looked over than overlooked!


Interested in jump-starting your real estate career? Learn how eXp Realty puts agents first.


These figures are not a guarantee, representation or projection of earnings or profits you can or should expect. They also do not include expenses incurred by Agents in operating their businesses. eXp Realty makes no guarantee of financial success. Success with eXp Realty results only from successful sales efforts, which require hard work, diligence, skill, persistence, competence, and leadership. Your success will depend upon how well you exercise these qualities.

Agent Careers