Key highlights:
- Meredith Alderson and Lisa Harrell are co-founders
- Heyday Group serves Austin, Texas and Denver, Colorado metros
- Closed nearly $100 million in sales on 187 units in 2023
Meredith Alderson and Lisa Harrell, co-founders of The Heyday Group, closed nearly $100 million in sales in 2023 with their team that serves the Austin, Texas and Denver, Colorado metro areas. After almost five years with Compass, they decided to move The Heyday Group to eXp Realty in November 2023.
“What we love about eXp is the highly collaborative culture, entrepreneurial spirit of the agents, opportunities for multiple income streams, and amazing educational offerings.”
Meredith leads the Austin area team and Lisa leads the team in Colorado. They worked together at Compass in Austin and became business partners in 2021, leading a small, but powerful team that leverages each other’s strengths, sharing their expertise and mentoring growth-minded agents. They expanded into multiple markets in 2022 with Lisa’s move to Denver.
The Heyday Group’s $100M in sales volume comprised 187 units. They specialize in single-family homes, condos, luxury properties, and new construction and serve both buyers and sellers.
“While exploring brokerage options, eXp Realty became the clear front runner given the unique brokerage model, the tech-forward approach, the opportunity for multi-market expansion, and the possibility to level up our business. We love that we can optimize multiple income streams for our agents and offer our clients the advantage of an international agent network.”
Their awards include:
- Austin Business Journal – Top Real Estate Teams (2022), #4 Small Team (2023)
- Austin Platinum Top 50 Award Winner (Multiple years)
- Compass Austin – Top 5 team (2022, 2023)
- Real Trends/TF America’s Best Real Estate Professionals (2023)
- Austin Real Producers Top 500 Recipients (2021, 2022)
- Austin Home Magazine Best Realtors (2022, 2023)
- Award Winning Agent (2021)
- WSJ Real Trends America’s Best Real Estate Professionals (2021)
- Women in Austin Finalist (2021)
Meredith Transitioned Into Real Estate From FinTech Career
Real estate is Meredith’s second career. She spent the first 18 years of her professional journey working in the corporate world – specifically FinTech — in the Bay Area. Her love of architecture and design led her to take the leap from the corporate world in 2013 and she quickly built a successful real estate career.
Meredith and her husband love to renovate old homes and have remodeled every home they have ever owned, from Kentucky to California to Texas. They have three children who are very active in sports so they spend a lot of time on the sidelines of courts and fields. They love to travel, explore the outdoors, and take advantage of Austin’s amazing food and live music scene.
Lisa Returns to Her Beloved Home Base in Colorado
Lisa has been in residential real estate since 2003. She loves everything about the business, from investing to remodeling to helping buyers and sellers make their dreams come true. Her real estate journey recently came full circle when she relocated back to her hometown, a suburb of Denver.
Lisa and her husband just completed the long journey of designing and building their custom home in Morrison and Red Rocks Amphitheater is once again a regular part of Lisa’s life. She enjoys attending concerts, Yoga on the Rocks, hiking, and getting to share the beauty of the Colorado foothills with friends and family. She is now serving on the PTA at her girls’ elementary school and enjoying being an active member of her new community.
About their move to eXp, they said, “We are blown away by the outreach from brokers, support staff, and other agents. It has made our experience so positive and the transition much easier than expected.”
___________
Interested in jump-starting your real estate career? Learn how eXp Realty puts agents first.
