South Africa’s Deenie Martin is passionate about real estate, which shows in her commitment to her clients and community. This passion and dedication resulted in Deenie becoming the fastest-capping eXp Realty South Africa agent, achieving this feat in 19 days. In that time, Deenie secured five property sales worth R14 930 000,00 ($811,702.15 in U.S. dollars).
‘eXp Allows Us to Innovate’
Hailing from the picturesque city of George in the Garden Route, Deenie embodies the spirit of her surroundings.
“Ten years ago, a friend introduced me to a principal at RE/MAX, and that’s where my journey started,” Deenie reflects. “RE/MAX provided a solid foundation, but it was eXp Realty that gave me the freedom to truly express myself as an agent.”
As the co-founder of Oceaniqua Realty Powered by eXp, Deenie found the perfect platform to unleash her potential.
“eXp offers us agents unparalleled support and freedom,” she explains. “It allows us to be ourselves and innovate in ways that benefit our clients.”
Deenie attributes her record-breaking achievement to a profound belief in divine providence. “My husband taught me that God is my provider,” she shares. “Instead of chasing commissions, I focus on enjoying what I do and having faith that everything will fall into place.”
Deenie Shares Her Mindset and Marketing Approach
Deenie emphasizes that aspiring agents should “consistently perfect the basics. Train rigorously, stay focused on your goals, and never lose sight of why you’re in this business.”
Deenie’s strategic approach extends to her marketing efforts, leveraging social media and personal connections to cultivate lasting relationships with clients.
“Social media is powerful, but genuine connections are invaluable,” she asserts. “I treat my clients as friends, and I’m genuinely interested in their well-being.”
eXp’s Collaborative Mindset Beneficial for All
In a competitive industry, Deenie advocates for collaboration over competition.
“We should collaborate because ultimately, our goal is to serve our clients,” she explains. “By working together, we can ensure that every client finds their perfect home.”
While Deenie’s passion lies in residential properties, she’s recently discovered a love for commercial and agricultural real estate.
“Real estate should be enjoyable,” she insists. “It’s about finding joy in every aspect of the process, from connecting with clients to exploring new properties.”
Despite the challenges of the industry, Deenie remains steadfast in her commitment to excellence and authenticity.
“Real estate isn’t easy, but it’s incredibly rewarding,” she acknowledges. “If this is your calling, give it your all, and don’t forget to have fun along the way.”
