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Agent Advisory Council

Sheryl Houck takes over as chairperson as new members are installed

Being heard and having a voice in a company is a valuable asset. With eXp Realty’s commitment to being the most agent-centric real estate company in the world, it has an Agent Advisory Council (AAC), which was installed in 2019 to provide eXp’s agents with a direct liaison with eXp’s leadership team. 

How the AAC Works

The AAC serves as the eyes and ears of eXp’s massive agent population, now numbering 89,000+ agents. It is a body of influence within eXp and agents on the council are visible and active throughout the company, representing eXp’s core values. Members of the AAC provide knowledge, expertise and support to eXp’s leadership. 

The council is comprised of 14 eXp agents — all of whom serve two-year terms. They are elected to the council in staggered entry points so the flow of new voices gets mixed with an established council.

Agents who are chosen are considered for a variety of factors including diversity (gender/ethnicity), experience level, production level and geographic location. eXp’s leadership then reviews applicants to make sure the council is a balanced representation of eXp’s agent community.

Announcing Members of the AAC

Florida’s Sheryl Houck, who served as vice chairperson in 2023, steps up to chair level. Lisa Parenteau will take over as vice chair. The members of the council are:

  • Sheryl Houck (Chair), East – Florida
  • Lisa Parenteau (Vice Chair), East – Massachusetts
  • Matt Ruotolo (Immediate Past Chair), West – Colorado
  • Holly Maloney, Central – Ohio, Kentucky
  • Lorre Wilson, Central/East – West Virginia, Ohio, Kentucky
  • Marisa Fletcher, West – California
  • Richard Daskam, West – California
  • Heather Morton, East – North Carolina 
  • Steve Parrish, Central – Missouri
  • Mikki McDougall, Central – Texas
  • Kymbrye Mooney, West – New Mexico
  • Mindy Price, West – Washington, California
  • Michael Weisman, East – Maine
  • Rizwana Afzali, East – Pennsylvania

“It’s an exciting time to serve on the AAC,” said Sheryl. “The unprecedented growth in our agent population gives rise to the opportunity for more of our agents to serve as a voice for our family of agents and also to enhance their leadership skills through the newly established state advisory councils.  Our leaders are committed to growing leaders.  It truly is a beautiful experience.”  

Members of the AAC are listed on the eXp leadership page.

AAC Serves As Mouthpiece to Leadership for eXp’s Agent Needs

Through the AAC, eXp’s agents have an avenue to have their voices heard by providing feedback to the council, who then shares it with the executive team. Likewise, the eXp executive team presents ideas to the council for feedback. Also, when new tools are being launched, the AAC is on the frontlines to vet the product as well as beta-test it. This back-and-forth communication between the council and leadership helps ensure that eXp’s agent-led model continues to thrive.

In addition, each state has an AAC, who liaises with their state broker and the national AAC. eXp Commercial also has an AAC and plans are underway to establish a global AAC.

AAC Meets Monthly With eXp’s Leadership

The council meets with eXp leadership every month where an agenda is provided and reviewed and the meeting is recorded. The AAC then communicates the outcomes during state team meetings, via eXp’s Workplace Water Cooler chat forum and their networks.

“Our Agent Advisory Council is another example of eXp’s agent-centric approach to innovation in real estate,” said Jason Gesing, Chief Industry Relations Officer at eXp. “Our strong group of leaders in the AAC drive business decisions and ensure that the agent perspective is always represented. Over the years, the AAC has guided eXp’s model to drive agent success, and has successfully implemented effective changes that were requested by the agents for the betterment of our eXp model.”

How to Submit Suggestions to the AAC:

For eXp Realty agents who would like to make suggestions to the AAC, enter them through this form.


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These figures are not a guarantee, representation or projection of earnings or profits you can or should expect. They also do not include expenses incurred by Agents in operating their businesses. eXp Realty makes no guarantee of financial success. Success with eXp Realty results only from successful sales efforts, which require hard work, diligence, skill, persistence, competence, and leadership. Your success will depend upon how well you exercise these qualities.

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