Dallas’ Levi Lascsak and Travis Plumb have only been doing real estate since December 2020 and eXp Realty is the only brokerage they know. But, since teaming up in April 2021, they have achieved incredible success quickly. Take a look:
- Closed $99.1 million in sales on 188 transactions in 2022
- Closed $33.5 million in sales on 64 transactions in 2021
- Co-founded the wildly popular “Passive Prospecting” YouTube channel with 5.38K subscribers and 1.1K videos
- Co-founded the “Living in Dallas, Texas” YouTube channel with more than 21.4K subscribers and 340 videos
- Co-authors of “Passive Prospecting: Dominate Your Market without Cold Calling, Chasing Clients, or Spending Money on Ads,” the No. 1 bestseller on Amazon under the category “Social Media for Business.”
How did these two learn how to crush it in real estate in just short two years?
Answer: YouTube.
Out of Job, Levi Dives Deep Into Social Media
Levi had a booming financial services business, traveling to 24 countries in three years. But when COVID hit, his world got rocked and his business ground to a halt. His longtime friend, eXp Realty agent Michael Reese, suggested real estate – something Levi knew nothing about, but at the age of 41, he knew he needed to start over.
“Instead of spending the day watching ‘Tiger King,’ I thought, ‘I better start researching,’” Levi said, immersing himself in studying social platforms – Facebook, TikTok and Instagram. None appealed to him, so he bought the book, “YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer” and it just resonated.
“It helped me understand that YouTube is a search engine,” said Levi. “People are searching for info about Dallas. I thought, “We have to get into the mind of the consumer – which is not ‘let’s find a real estate agent, but teach me about Dallas.’ ”
Contact to Under Contract Average Is 47 Days
Levi and Travis quickly went to work, creating all kinds of videos about Dallas and the surrounding suburbs. They have 348 videos to date – all extremely captivating and well-produced, helped by the good looks and charming nature of Levi and Travis. Their average contact to under-contract timeframe is 47 days.
Levi said their YouTube success wasn’t without a lot of deep research or planning.
“We studied the platform for two months and applied it to real estate. Then we created a business plan on how often to publish, topics/cities to hit, keywords and other strategies. We started getting seven leads a day from YouTube. It got so out of hand we had to start a team. “
Levi said that since January, they have five brand-new agents who are making six figures from the leads.
Learn More About Levi Lascsak and Travis Plumb:
Main territory: Dallas-Fort Worth, Texas
Main focus: Single-family homes
Number of people on team: 10 agents
Accolades, accomplishments & awards:
- 2X ICON Agents
- eXp Beta Group
- Real Producers Top 500 Dallas 2022
- Real Producers Social Media Superstars Nominee 2022
- Featured in YouTube Secrets 2nd Edition
- Featured speakers at Build 2022, EXPCON 2021 and 2022, Shareholders 2022, eXp Sprint 2022, Openbook, Tahoe Mastermind, Liftoff San Diego, Tom Ferry’s Blueprint, NAR 2022, Freedom Funnel Puerto Rico, Inman NY 2023.
- Featured at Grow With Video Conference, BIZ TV, Think Media Podcast, Video Influencers Podcast, D Magazine, Forbes, Michael Valdes Podcast (to name a few).
- Authors of “Passive Prospecting” with forward written by Ryan Serhant, is now the No. 1 bestseller in the “Social Media for Business” category on Amazon.
How has your production changed since joining eXp Realty?
“We have grown 300%+ from 2021 to 2022. eXp’s virtual world allows us to be agile and not tied down to an office so we can be in the field filming content to help us attract more buyers and sellers.”
What makes eXp special to you?
“We love the fact that we can partner with agents all over the world and help them become ICON agents through the power of YouTube. We built out an extensive training program for our organization so they can follow our exact blueprint on how to build their own Passive Prospecting YouTube channel in their market so they can generate leads 24/7. The virtual component of eXp allows us to work with anyone, anywhere in the approved countries. In less than two years, we have a worldwide organization!”
Is there a significant experience you can share since you joined eXp?
“Speaking at EXPCON and Shareholders have been amazing opportunities. eXp has recognized our fast growth and given us a platform to share our stories to inspire others. “
What is one thing about eXp that surprised you?
“How fast they are growing while still being profitable and leading the way in cloud technology. The people and the culture are a lot of fun and we have built strong relationships with the corporate staff and several top producers in the company. It’s also amazing to see so many powerful brokerages make the move to eXp.”
Best tip to share with other agents:
“Find someone at the top that got there the way you can see yourself getting there. Figure out how they got there, what they are doing now, how you can model it and adjust it to fit your personality, and how you can do better!”
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