Inside eXp’s New Homes Division: What Agents Actually Get

If you’ve ever driven past a massive dirt lot with a glossy "Coming Soon" sign and wondered how to get a slice of that sweet developer pie, you’re definitely not alone. 

Selling new construction is an entirely different beast compared to standard residential resales. It requires distinct branding, massive presentations, and a direct line to builders who speak a totally separate language.

Enter the newly minted eXp New Homes Program, a specialized division designed to help agents slide effortlessly into the sought-after new construction space. Let's pull back the curtain on what agents actually get when they sign up.


The Pre-Made Brand Upgrade

Trying to pitch a multi-million dollar developer with standard marketing materials usually ends in a swift, polite rejection. The New Homes program fixes this by giving members access to an exclusive suite of distinctive branding.

Instead of starting from scratch, agents get an onboarding brand kit and a dedicated Canva library stocked with over 250 templates. The library adds at least 10 fresh templates every single month, covering everything from open house signage to developer presentations, and social graphics.

Tech and Presentation Tools That Do the Heavy Lifting

The program comes packed with a specialized tech stack so you can show up to builder meetings looking like a seasoned pro. Here’s a breakdown of the core digital assets included:

  • Instant Builder Presentations: Spin up on demand branded builder presentations, dive into premium editable templates, use a concierge design service, and order high-end physical book or box options to wow your clients.

  • Velocity Project Management App: This app is integrated right into your dashboard. It handles project staffing, schedules your sales office, tracks your inventory, and auto-generates builder analytics reports.

  • Elite Listing Syndication: Premium members can automatically syndicate up to 10 concurrent listings to top-tier global platforms including Mansion Global, Robb Report, James Edition, and the Wall Street Journal. You also get single listing and community websites to showcase the builds.

Custom Upgrade Syndications and Advanced Ads

For projects that require an aggressive promotional footprint beyond standard syndication, the platform features a custom advertising dashboard. Instead of managing disjointed marketing campaigns across separate platforms, agents can deploy custom print, digital, and streaming campaigns directly from their central workspace.

This upgrade suite expands property exposure across highly specialized sectors:

  • Niche Network Syndication: Properties can be pushed directly to specialized global land, investment, and international networks, including Land.com, Properstar Communities, LoopNet, Juwai, and LandGate. A dedicated pipeline for Zillow New Homes is also marked as coming soon.

  • High-End Print and Digital Placement: Through a media partnership with MediaMax, agents can secure premium branded content placement inside iconic editorial titles. This positions listings in front of affluent audiences reading publications like Architectural Digest, Condé Nast Traveler, Vogue, Vanity Fair, Wired, GQ, and The New Yorker.

  • Corporate-Grade Targeted Media: The dashboard gives independent agents access to sophisticated programmatic advertising tools. This includes geofencing to serve mobile ads near competing sales centers, Connected TV (OTT/CTV) and streaming audio commercials, private marketplace digital ad buys, and search engine marketing.

How to Start Working with Developers

You cannot just wing it when talking to developers. Because of that, all prospective members must complete an online certification course within 30 days of joining. The course is included for free with all memberships and features training from industry experts like Stephanie Gilezan.

The curriculum covers the exact mechanics of the development world across seven modules:

  • Module 1: Who's Who in Development

  • Module 2: What Builders and Developers Actually Need from an Agent

  • Module 3: Risk, Reality, and Builder Psychology

  • Module 4: Know What You're Selling

  • Module 5: Building the New Dev Division Value

  • Module 6: Crafting a Sellout Level Marketing Strategy

  • Module 7: Curating the Right Sales Team


Beyond the initial certification, members get access to three monthly events. These events include hands-on tactical training sessions, member power hours to chat about trends, and an innovation lab. There is also a quarterly certification summit that is open to all agents across the company.

The Marketing Studio (A-La-Carte Upgrades)

For agents who land a massive project and need an entire marketing department on demand, the program offers an option called the New Homes Marketing Studio. This studio provides end-to-end branding, renderings, and lead generation campaigns tailored to luxury new construction.

Agents can choose between three comprehensive packages depending on the size of the development OR go the A-La-Carte route.

Click Here for the A-La-Carte Options. 

Pricing Tiers: Picking Your Entry Point

The program is structured into two main membership tiers, with distinct pricing options for agents based in the United States and Canada.

  • Brand Tier: This costs $750 USD/$1000 CAD annually or $75 USD/$100 CAD per month with a one-year commitment. It gives you full access to the certification, the Canva templates, the basic project sales platform, and the agent directory.

  • Premium Tier: This costs $1,950 USD/$2,395 CAD annually as a launch offer, down from the regular price of $2,500 USD/$2,800 CAD annually. It includes all the brand tier features, plus the complete global listing syndication package, listing websites, advanced user access to the project sales platform, and a 20% discount at the Marketing Studio.

The Listing Opportunity Many Agents Overlook

While the bulk of the industry focuses heavily on the traditional resale market, massive residential developments are breaking ground in local neighborhoods every day. 

It is a sector of the market that often goes unaddressed by independent agents simply because the corporate barrier to entry feels too high. Builders operate on entirely different timelines and use distinct operational language compared to standard residential clients, causing many professionals to skip past these opportunities entirely. 

Having the institutional backing, developer-specific presentation tools, and formal training changes that dynamic. Navigating the inventory landscape requires expanding beyond standard listings, and tuning into the new construction sector is a straightforward way to diversify a business. 

If you are ready to stop driving past those construction sites and start listing them, click here to  submit your application to join the next certification cohort.