5 Reasons Salt Lake City Is About to Get a Whole Lot Louder

Imagine walking into a room of several hundred real estate agents where no one is pitching a secret lead gen script, and nobody is flexing their monthly volume stats. Instead, everyone is swapping actual, battle-tested strategies for using community to scale their businesses. 

That is the energy coming to eXpcon on Tuesday, October 6, 2026.

For three hours, Salt Lake City is hosting BELONG: The ONE eXp Summit. It takes place from 1:00 to 4:00 PM, right before the main conference kicks into high gear. If you used to head to the WIN (Women's Impact Network) Summit, think of this as the ultimate evolution. All 16 of ONE eXp's resource groups are teaming up under one roof for the very first time.

Here is why you need to add it to your schedule before you even unpack your suitcase.

1. You will learn how community generates actual revenue

We hear a lot about networking, but building true community hits your bottom line in a totally different way. Agents who feel connected stick around longer, close more deals, and send more cross-market referrals your way.

"I'll say it plainly: community is the single most powerful growth strategy in this business, and almost no one is using it,” explains Camryn Cisneros, Manager of ONE eXp. “Most treat it as a cost. I'm telling you it costs you more not to have it. It's an economic engine hiding in plain sight. The agents who build it don't just win more deals; they build something that compounds for life. That's what BELONG is here to prove.” 

When you lean into who you are and connect with agents who share your background or values, you build a business that lasts.


2. The lineup is packed with heavy hitters

Forget generic motivational speeches. The keynote lineup is designed to challenge how you run your business:

  • Debbie Biery breaks down why "The Most Profitable Thing You'll Ever Build Isn't a Business."

  • Wendy Forsythe, Chief Operating Officer, drops truth bombs in "The Table Wasn't Built For Us - Stop Asking For a Chair."

  • Jessica Nieto, ONE eXp Advisor, walks through how to "Build Something Worth Belonging To."

eXp CEO Leo Pareja will also kick things off with opening remarks to set the tone for the afternoon.


3. You get raw stories, not slide decks

Nobody wants to sit through three hours of corporate charts. BELONG centers around five story blocks featuring real agents sharing how they built major influence and production by leaning into their identities.

You also get a live audience AMA, a rapid-fire finale, and a live "eXtend a Hand" fundraiser to give back to agents in need. It is interactive, fast-paced, and built entirely by agents who are in the trenches every day.


4. Networking is built right in

Once the main stage wraps at 4:00 PM, you do not have to wander around wondering where everyone went. The summit transitions straight into a Happy Hour village from 4:00 to 5:00 PM.

It is your chance to meet the speakers and connect with peers from across all 16 ONE eXp resource groups. You can swap market updates, talk strategy, or just hang out with people who get the daily grind of real estate.


5. Getting in takes seconds

You do not need a separate ticket, a special pass, or a complicated registration code.

Just open the eXpcon app, scroll to item #4 on the agenda, and add BELONG to your personal schedule. Show up to the Salt Lake City venue on Tuesday, October 6, at 1:00 PM, grab a good seat, and get ready to kick off your eXpcon experience with the most energetic room in the building.


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