In seismic news out of Miami, Claudia Serna, the visionary leader behind Broker’s LLC, is joining forces with eXp Realty and has moved her 500-agent independent brokerage. Broker’s LLC compiled a staggering $500 million in closed sales on 1,694 transactions in 2023.
“We are bringing our proven experience and core values to a global platform,” said Claudia in a post on Instagram announcing the move. “This union not only reaffirms our commitment to our agent’s success, but also opens the door to unprecedented opportunities.”
With eXp Realty’s international presence, scalability, and robust support system, Claudia and her brokerage can concentrate on growing on a global scale.
Claudia’s son, Juan Morales, who is on the Broker’s LLC marketing team, said, “With eXp, our agents will have the ability to expand their real estate business internationally, leveraging eXp’s globalization and their extensive network in over 24 countries. This means access to a broader market cross-learning opportunities and the chance to connect with professionals and clients around the globe.”
Claudia Built Her Empire From Scratch
Claudia’s story is one of determination and chasing the American Dream. She immigrated from Colombia as a single mom with just $500 in her pocket. While working for a real estate broker who exhibited unscrupulous business practices, she decided to start her own business, leading with honesty and integrity.
She founded Broker’s LLC in 2004 and for the next 20 years, grew her independent brokerage to an incredible 500+ agents throughout the burgeoning real estate market in South Florida. Her brokerage offered a unique 100% commission program, after reaching a cap, allowing agents to be fully independent.
Under Claudia’s visionary leadership, Broker’s LLC has earned numerous accolades, including:
- Shoma Homes Excellence Award
- Great Place to Work Certification by Great Place to Work Institute (2019)
- South Florida Business Journal Fastest Growing Companies (2019)
- Broker Agent Advisor Certificate of Excellence (2017-2020)
- Miami’s Dynamic Woman by Modern Luxury Magazine (2017)
