eXp Realty continues to attract top industry talent, and the latest powerhouse to make the move is Kelli Salter, Broker/Owner of Anchor Real Estate in Jacksonville, North Carolina. Kelli, a respected leader in real estate, is bringing her team of 11 agents and two staff members to eXp, along with a business empire that spans mortgage, property management, and contracting services.
With $88 million in sales on 300 units in 2024, Kelli’s team is a dominant force in the Jacksonville market, specializing in military relocation, first-time homebuyers, and VA loans.
A Military Family with a Mission
Kelli’s connection to the military runs deep. Her husband, Mike, is a highly decorated Marine who served five tours of duty in the Middle East before his retirement. Living near Marine Corps Base Camp Lejeune and Marine Corps Air Station New River, Kelli has built a real estate business focused on serving military families, understanding firsthand the unique challenges they face.
Her transition to real estate was fueled by a personal mission – to create a career that provided both financial success and the flexibility she needed as a mother to a child with medical challenges.
“I needed a career that worked for my situation but also fed my insatiable drive for more,” she shared.
This relentless hard-charging mindset has led to the expansion of her business beyond real estate, offering clients a full-service experience through her mortgage, contracting, and property management companies:
- Motto Mortgage Coastal Connection – Experts in VA loans and home financing
- Compass Home Solution – A contracting company dedicated to home renovations
- Anchor Real Estate Property Management – Managing properties with care and expertise
Kelli’s philosophy is “No matter what need the consumer has, we are the answer.”
Why Kelli Chose eXp Realty
For Kelli, the decision to join eXp Realty was strategic and forward-thinking. After watching top agents move to eXp, she asked herself:
“What are we missing out on?”
After months of research, it became clear that eXp’s platform offered more growth, resources, and opportunities for her team than she could ever provide as an independent brokerage.
>See why independent brokerages are moving to eXp
“eXp provides world-class resources that will help our agents grow beyond what we could offer as an independent,” she said. “We want to be where the players are, and eXp is the next natural progression for us.”
A Legacy of Grit and Growth
Kelli’s success is rooted in relentless determination, entrepreneurial vision, and deep community ties. With a background in corporate America, she worked as the assistant to the CEO of TerraForm Power during its IPO, giving her a foundation in high-stakes business strategy. But her grit and resilience were truly forged in the challenges of being a military spouse, a business owner, and a mother advocating for her son’s health needs.
“If you draw my blood, it’s full of grit,” she says.
“Everything we’ve ever done has been because of our son and the life we needed to build for him,” Kelli shared. “Now, with eXp, we’re stepping into a new chapter — one with more opportunity, more growth, and more impact than ever before.”
Key Highlights:
- Location: Jacksonville, NC
- 2024 Production: $88M in sales on 300 units
- Specialties: Military relocation, first-time homebuyers, VA loans
- Additional Businesses: Mortgage, property management, and contracting
- Team Size: 11 agents, 2 staff, plus 17 additional employees across affiliated businesses
- Why eXp? Growth, collaboration, industry-leading tools, and agent-centric support
