At eXpcon Miami on Tuesday, agents had the exclusive opportunity to attend “Agent Attraction eXplained,” a session led by top eXp Realty agent attractor Gogo Bethke.
Known for her expertise in building teams and revenue-share organizations, Gogo’s dynamic program catered to agents eager to grow their real estate businesses by mastering the art of attraction at eXp Realty. With her proven strategies and in-depth systems, she showcased the steps that have propelled her to be one of the company’s most successful growth leaders.
In an inspiring introduction, Gogo challenged attendees to rethink how they perceive agent attraction: “If you can’t imagine it, you can’t have it.” This powerful statement set the tone, urging agents to envision their success as a catalyst for real growth.
Gogo’s session took a deep dive into assessing attraction strategies, helping agents evaluate their approach and “bait” used in recruiting – a metaphorical reminder that the type of bait you use determines what you catch. She encouraged agents to critically examine their targeting strategies to ensure alignment with their ideal agents.
Gogo’s Top 10 Tips for Agent Attraction
Throughout the session, Gogo shared her essential top 10 tips that equip agents to attract top talent effectively:
- Mindset for Attraction: Success starts with adopting the right mindset.
- Product Knowledge: Be thoroughly familiar with the eXp model and its unique value.
- Audience Insight: Identify who your ideal agents are and where to find them.
- Competitor Awareness: Understand what other brokerages offer to differentiate eXp.
- Attraction Techniques: Knowing how to appeal to prospective agents with value-based messaging.
- Utilizing Tools: Leverage available resources, such as on-demand videos, to engage and inform.
- Content Strategy: Videos and success stories help demonstrate the opportunity at eXp.
- Highlighting Wins: Celebrating achievements to create a cycle of success.
- Onboarding Systems: A streamlined process to ensure smooth onboarding.
- Celebrate and Duplicate: What gets celebrated gets repeated — create a culture of achievement.
The session underscored the value of the comprehensive, on-demand video content available to eXp agents. With these tools, agents can build a professional and productive approach to attract top talent.
Attendees left the session energized, ready to implement Gogo’s proven techniques to unlock new levels of success and wealth-building opportunities, positioning themselves for lasting growth at eXp Realty.
