Once again, eXp Realty is pushing the boundaries of real estate innovation – this time by breaking ground with its newest specialty division: eXp Land & Ranch. Designed for agents working in one of real estate’s most exciting and distinctive sectors, eXp Land & Ranch delivers powerful tools, branding, and exposure that set a new standard for the category. (Read the press release here.)
At its core, this new division fuses authentic heritage with contemporary sophistication, creating a unique identity that instantly elevates an agent’s professional presence in the Land & Ranch space. With tailored branding and marketing solutions, eXp Land & Ranch empowers agents to grow a standout business that resonates with discerning buyers and sellers in a competitive, high-value market.
A Distinctive Brand Backed by Industry-Leading Tools
Agents who join eXp Land & Ranch will gain access to a beautifully crafted brand package that includes:
- Custom brochures and catalogs
- Social media graphics
- Business cards, signage, and presentations
- Email templates, mailers, and postcards
- A full-service Canva design center and concierge platform (for three months)
“eXp Land & Ranch is more than just a new division – it’s a movement that positions our agents as premier professionals in the Land & Ranch space,” said Leo Pareja, eXp Realty CEO. “We’re delivering industry-beating marketing, best-in-class tools, and an identity that communicates credibility and confidence.”
Marketing That Reaches Elite Buyers
One of the standout features of eXp Land & Ranch is its unparalleled advertising platform, placing listings in front of high-value, qualified buyers across a curated collection of premium destinations, including:
- Land.com
- LandWatch
- LandAndFarm
- The Wall Street Journal
- Moody’s, and more
This expanded visibility gives agents and their clients the kind of reach that was once reserved for luxury homes and commercial developments.
Smart Technology for Serious Growth
eXp Land & Ranch agents will also benefit from a suite of streamlined tech tools, including:
- A unified dashboard
- Single-point listing entry point
- Unlimited land ID mapping
- Automated seller reports
- Single-listing websites
- Instant presentation creator
- Canva design center
These tools reduce time spent on administrative tasks and amplify the agent’s ability to serve clients at the highest level.
A Powerful Community of Specialists
Agents don’t just get tools – they join a thriving, like-minded community of Land & Ranch professionals. Features include:
- Twice-monthly masterminds
- Private eXp Workplace group
- Land & Ranch certification course
- Workshop video library
- Leadership council guidance
- Networking events (local and national)
- Agent directory and referral network
This ecosystem creates constant opportunities for collaboration, learning, and business growth.
Membership: Who Qualifies and How to Join
To maintain the elite nature of the division, agents must meet specific criteria:
- Minimum of three transaction sides in the past two years on properties of 5+ acres
- OR completion of the eXp Land & Ranch certification course within 30 days of joining
- OR possession of an ALC designation (Realtors Land Institute) or Equestrian Property Specialist designation (American Real Estate University)
eXp Land & Ranch is not just a division – it’s a category-defining platform for Land & Ranch real estate specialists. For agents ready to expand their presence and dominate in this space, the time to saddle up is now.
