eXp Realty has expanded into Japan, marking its fourth international launch in 2025 after Peru, Türkiye, and Ecuador. (Read the Press Release Here).
This expansion strengthens eXp’s presence in the fast-growing Asia Pacific real estate market, offering Japanese agents access to a platform built on freedom, ownership, and international collaboration.
Why eXp Realty Is Entering the Japan Real Estate Market Now
“Agents in Japan have operated for years in a system that leaves little room for upside,” said Felix Bravo, Managing Director, International at eXp Realty. “It’s not about working harder, they already do. The issue is structural. Most models take too much and give too little in return. eXp flips that equation: better economics, true ownership, and global scale. That’s what we’re offering.”
To commemorate the launch, eXp will host a live welcome event in Tokyo on October 2, where leadership will introduce the platform, share insights, and celebrate the next step in empowering Japanese agents.
Meet Ken Tanaka: Leading eXp Japan’s Local Vision
At the helm is Ken Tanaka, a respected veteran in Japan’s real estate industry. With decades of experience and deep market insight, Tanaka champions innovation and agent-first thinking.
“The Japanese real estate brokerage industry has been slow to evolve,” said Tanaka. “eXp is a reset, an agent-first platform that empowers freedom, innovation, and growth. Here, agents finally build businesses their way.”
What Sets eXp Realty Apart for Japanese Agents?
eXp’s entry into Japan introduces a groundbreaking model. Here’s what makes it unique:
- No Office Requirement
100% cloud-based real estate platform offering ultimate flexibility.
- Attractive Commission Structure
Designed to maximize agent income.
- Equity & Revenue Share Programs
Real ownership potential (subject to local laws).
- Global Referral Network
Collaboration across dozens of countries and real estate markets.
- Ongoing Support & Training
Live coaching, mentoring, and an engaged community via eXp World, LearnWorlds, and Slack.
Ready to Join the Future of Real Estate in Japan?
For agents in Japan seeking freedom, financial growth, and a global connection, eXp Realty’s modern model delivers the opportunity. Learn more and get started at www.expjapan.co.jp
