Alexander Calle, a.k.a. The Jersey City Realtor, is a first-generation Jersey native. When his mother lost her job in 2017, it pushed him into overdrive to find work and opportunities to help the family make ends meet. That’s when he entered the real estate world – even though he was still in college.
Alexander’s first six years were spent at Keller Williams. He then launched his own brokerage in 2022, wanting to take control of his market share and brand. But, after a few months, he realized eXp Realty was where he needed to be and pronto.
“When I was with Keller Williams, I knew of eXp when they started disrupting the real estate market in 2018-2019. However, I never took a deep dive into the eXp model. Fast forward six years, I moved to eXp within 30 days of fully understanding the model. I wish I understood the model sooner,’’ he said.
Diverse Talent & Interest Fuels Alexander Calle’s Success
In January 2023, Alexander moved his 15-agent team plus two support staff members to eXp, reaping immediate benefits. His team, The JC Luxury Group – works with some of the biggest landlords and developers in Jersey City and in other projects across New Jersey and New York City. And to bring things full circle, his mom is the company’s director of operations.
“We focus on traditional residential sales and rentals, but also specialize in new construction lease-ups/sales. We also have our Sports & Entertainment division servicing athletes and recognized names across the tri-state area, as well as our commercial division with a major focus on new construction development,’’ he said.
Alexander’s entrepreneurial ambitions have led him to a diverse range of interests. He serves as the Sergeant at Arms for the Latino Caucus for Hudson County, and The Ward E District 3 Committee Person for Jersey City.
And there’s more regarding this bespoke Jersey City Realtor: Alexander also co-hosts the Jersey City Restaurant Week on behalf of the city and co-owns a custom suit company (MauFitz Custom Clothier), which explains his head-turning style and emphasis on fashion.
‘My Company Is Way More Profitable Since Moving to eXp’
“eXp’s cloud-based model offers a system that allows my company to be way more profitable than a traditional brokerage ever could. For only a $16K cap per year before earning 100% commissions, eXp offers me:
- An onboarding team dedicated to our success
- A team solely for agent payouts
- Great broker support
- An effective marketing platform and CRM
- Cutting-edge cloud-based technologies that allow our team to be hyper-connected to referral agents around the world
- High-level masterminds with other top teams and agents
- The BEST educational materials available for agents at all levels
- Stock options
“Effectively, I save hundreds of thousands of dollars a year on payroll, expenses, and resources. I can reinvest that money back into the agents, and back into the business in new creative ways.”
Brokerage history:
- eXp Realty (January 2023 – current)
- Meridian Real Estate (June 2022 – December 2022)
- Keller Williams (May 2017 – May 2022)
Key Stats:
- Production in 2022: 300+ units closed (including rentals) on $45 million in sales volume.
- NAHREP Top 100 agents in Northeast USA
- Property Sparks: Ranked #5 in Top NJ Real Estate Agents on Social Media, Platinum Circle of Excellence award in state of NJ
- Featured on blogs/publications such as Bigger Pockets, Jersey Digs, Hoboken Girl, Travel + Leisure Magazine, and more.
‘Being With eXp, I Can Scale Much More Quickly‘
Fitting a man of such high goals running one of the top real estate teams in Jersey City and all of New Jersey, Alexander loves the synergy that has come with his team’s move to eXp Realty.
“I shifted the company over to eXp in January 2023 and it has been one of the best decisions I’ve made in the business,’’ he said. “I quickly recognized that my team, The JC Luxury Group, could scale so much quicker with eXp versus the traditional boutique brokerage model.
“Also, there is a natural sense of responsibility and accountability that is created between agents. We want to see each other be our best because our financial success is tied to one another. We share our ‘secrets,’ what’s working and what’s not, and support each other in performing at our highest level. This collaborative culture has been a catalyst in improving my company’s systems, strategies, and in turn, profitability. eXp is the future of real estate.”
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