In a landmark move for digital-first real estate, Kyler Ferris, founder of Ferris Realty in Conroe, Texas, has joined eXp Realty, bringing with him a 45-agent team and a formidable $164 million in 2024 sales volume. (Read the press release here.)
Ferris also operates the highly successful “Living in Houston, Texas” YouTube channel, which directly drove 175 of the team’s 368 transactions last year – nearly half their total production.
Kyler Joining Forces With Another Houston YouTuber
In a strategic partnership this will reshape the Houston real estate landscape, Ferris has combined forces with his chief competitor, eXp Realty agent Joe Rodriguez, leader of “The Original Living in Houston Team” and co-operator of Houston’s largest real estate YouTube channel. Rodriguez’s channel has nearly 60,000 subscribers and almost 7 million views. Together, their YouTube presence now represents the largest media-backed real estate team in Texas.
This newly unified mega team is projected to generate over 5,000 high-quality inbound leads annually – all organically through long-form, hyper-local video content. The result? A scalable, modern real estate operation built on trust, tech, and targeted storytelling.
Why They Returned to eXp
The Ferris team had previously affiliated with eXp Realty in 2023 but left to form their own independent brokerage, citing underutilization of eXp’s systems. However, the demands of operating a full-scale brokerage, combined with eXp’s evolving offerings and the opportunity to partner with Rodriguez, made a compelling case to return.
“We didn’t want to give up our brand identity,” said Jason Mayo, Director of Operations for Ferris Realty. “eXp’s model lets us keep Ferris Realty while gaining the infrastructure and scale we needed. Plus, teaming up with Joe and Jesse Dau gave us access to an unmatched YouTube ecosystem.”
Additionally, Kyler is benefiting from eXp’s new Co-Sponsor program, which allows new onboarding agents to select two sponsors. Kyler’s primary sponsor is Joe and Dan Beer is the co-sponsor.
“We previously did some coaching with Dan, and with our partnership with Joe, we can get access to both ecosystems. It just made sense,” said Kyler.
“We also joined eXp for the opportunity to collaborate with some of the most respected team leaders in the country. After attending the Fast Forward conference, I saw firsthand the incredible caliber of agents that Dan Beer and Kyle Whissel have brought together through the Fast Forward Movement – and I knew we had to be part of that.”
A New Blueprint for Real Estate Teams
Kyler started his YouTube journey with a single goal: create one video a week for a year and see what happens. That strategy paid off. Today, the channel boasts 45.7K subscribers, 4,349,662 views and 127 videos. The content is highly produced, community-focused, and information-rich, and covers everything from Houston-area school districts to home tours in master-planned communities.
Ferris and Rodriguez are pioneering a YouTube-Powered Mega Team — a model where agents aren’t cold-calling or door-knocking, but instead converting inbound leads from engaged viewers who already trust their expertise. The merger allows the teams to capitalize on Ferris Realty’s conversion systems and operational strength, alongside Rodriguez’s immense lead generation pipeline.
And it’s not just about Houston. The team plans to expand across Texas and beyond, leveraging eXp’s national reach without the administrative burden of maintaining licenses in multiple states.
“We call this Ferris Realty 3.0,” said Mayo. “We’ve mastered the backend, the lead flow is exploding, and now, with eXp’s support, we’re ready to scale nationwide.”
Beyond the branding flexibility and backend tools, Mayo emphasized the value of eXp’s responsiveness and culture. “The support has been phenomenal,” he said. “It’s not what we expected – it’s better. Everyone’s motivated to help you succeed.”
