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first-time ICONs

As eXp Realty continues its rapid expansion across 24 global marketplaces, two standout agents – Heiko Kaufmann from Munich, Germany, and Caty Erhard from San Pedro Garza García, Nuevo León, Mexico – have made history. They are the first agents in their respective countries to achieve the prestigious ICON Agent status, a recognition awarded to agents who meet high production requirements while exemplifying eXp Realty’s core values over a 12-month period. (See all the January 2025 ICONs.)

Here’s a closer look at these trailblazing ICONs.

Heiko Kaufmann – Spotlighting Real Estate Excellence in Germany

Based in Munich, Germany, Heiko Kaufmann has spent the past decade transforming the way people view and engage with real estate. As the owner of Spotlight Real Estate Agency, Heiko doesn’t consider himself just a real estate agent – he’s a “people consultant” and a creative visionary. With a highly analytical mindset and a knack for seeing the untapped potential in properties, Heiko specializes in premium residential real estate across Munich, Bavaria, and beyond.

“I have a very high standard towards my work,” Heiko explains. “Whether it’s selling, leasing, or developing prime real estate, I focus on helping clients unlock maximum value.”

Heiko joined eXp Realty in January 2022, drawn by the company’s unique model that provides smart tools, best-in-class learning framework, and a great balance between independence and the power of a global network.

“I enjoy the eXp model very much,” he says. “It allows me to scale my business while benefiting from a supportive community of professionals. And it’s fun celebrating success together.”

Caty Erhard – A Legacy of Luxury Real Estate in Mexico

In San Pedro Garza García, Nuevo León, Caty Erhard has set a high bar for excellence in luxury real estate. With over 26 years of experience, Caty’s passion for the industry was sparked early – her parents were brokers, immersing her in the world of real estate from a young age. Today, she specializes in luxury properties, helping clients in one of Mexico’s most prestigious markets.

“My mission is to transform the buying and selling process into a seamless and highly satisfying experience,” Caty says. 

Caty joined eXp Realty on February 1, 2024, drawn by its online structure, workplace tools, and revenue share program, which align perfectly with her vision of creating value and innovation in real estate.

“eXp’s model empowers agents in a way I’ve never seen before. It’s a platform that fosters collaboration and growth while giving agents the flexibility to adapt to an evolving market,” she shared. “I am honored, grateful and expecting more professional growth and reaching ICON again in 2025.”

Global Leaders in a Growing Network

Heiko’s and Caty’s achievements exemplify the power of eXp Realty’s global platform. Mexico joined eXp Realty in November 2020 and Germany followed in August 2021. In just a few short years, the company’s innovative model has empowered agents like Heiko and Caty to thrive in their markets while connecting them with professionals worldwide.

Their success as the first ICON Agents in Germany and Mexico is a reflection of eXp Realty’s commitment to supporting agents, fostering collaboration, and redefining real estate on a global scale.

Disclaimer

These figures are not a guarantee, representation or projection of earnings or profits you can or should expect. They also do not include expenses incurred by agents in operating their businesses. eXp Realty makes no guarantee of financial success. Success with eXp Realty results only from successful sales efforts, which require hard work, diligence, skill, persistence, competence, and leadership. Your success will depend upon how well you exercise these qualities. Visit https://exprealty.com/income for average agent earnings and additional information about earning opportunities with eXp Realty.
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