Ferdi Abrahams, a prominent eXp Realty agent based in Cape Town, South Africa, has carved a remarkable path in the real estate industry. His story is a testament to resilience, adaptability, and an unwavering commitment to his vision.
“My journey into real estate and how I got into real estate, is quite an interesting story,” Ferdi shares. “I was dating a young girl back in the day, who is now my wife. Her dad owned a real estate company. I was always interested in real estate and property as a career.”
However, life initially took Ferdi in a different direction.
“I joined the Navy, and I spent almost 20 years as a telecommunications and electronic warfare specialist,” he recounts.
But the allure of real estate never faded.
“After many years of a successful naval career, I decided to jump out and venture into the corporate world. That’s how I ended up in real estate. So, real estate was my first real job after the Navy, and that was 24 years ago. And I’m still actively involved.”
Ferdi’s Real Estate Journey Started in Kuils River, Western Cape
Ferdi’s entry into the real estate industry was humble but determined. He joined a small firm in Kuils River, Western Cape, had some training, and enjoyed it. His talent and dedication quickly became evident.
“Two years into the business with that firm, I was introduced to a big brand, which I then joined and spent a few years there.”
His journey was not without its challenges.
“I spent some time with the ‘red, white and blue guys – the balloon guys’ and progressed from being an agent to managing the office. Then I bought shares and bought into the company as a partner. That business spectacularly came to a crashing halt in 2009-2010,” Ferdi reflects.
Despite this setback, his entrepreneurial spirit remained unbroken.
He Decided to Start His Own Brokerage
“After that, I found myself in another franchise environment, which I bought into and successfully drove that business for about 6-7 years. Then I decided to go on my own as Prosperity Real Estate.”
Ferdi’s venture into Prosperity Real Estate marked a new chapter where he grew a team of agents in Kuils River. But, the onset of the COVID-19 pandemic in 2019 prompted him to rethink his approach.
“Coming out of lockdown, I looked at the eXp model that (eXp Realty South Africa agent) Steven Johnston presented at the time. I was fascinated. I made a split decision that this is the future of real estate, and it looked like a model that I could really work with and build my future on.”
He Joined eXp and Quickly Grew His Rev Share Org to 200 Agents
Ferdi made a seamless and successful transition to eXp Realty.
“I started with the agents on my Prosperity team and all of them joined me at eXp. I shut my business down. I had five agents when I began the new chapter of Prosperity Real Estate powered by eXp,” he said.
His dedication and leadership paid off.
“My team under my revenue share organization has grown now to 200 agents in 3 years,” Ferdi proudly states.
He attributes much of his success to the innovative model of eXp Realty.
“The big thing for me was the revenue share model and the agent equity share program where I was given shares in the company, becoming an owner and part of the business as a shareholder,” he explains. “The fact that I could operate anywhere on the planet, I could potentially grow my business to all corners of the world where eXp has a footprint really attracted me.”
eXp’s Offerings Give Ferdi a Sense of Security
Beyond professional growth, eXp Realty has offered Ferdi a sense of security and peace of mind.
“I sleep much better at night knowing I could transfer my revenue share earnings to my loved ones if something ever happened to me. The eXp model gives you peace of mind. You can build a phenomenal business on the eXp platform and know that your offspring are cared for,” he shares.
> Read why revenue share has a bigger upside than profit share
From the disciplined ranks of the Navy to the dynamic world of real estate, he has continuously evolved, embracing opportunities and overcoming challenges. “eXp offers us a retirement plan. You’ve got shares in the company, you can build a revenue share team and carry on with life, making sure that your financial future is secure,” Ferdi concludes.
